Now, how would that title look on a poster? With some sleaze pictures of Aishwarya? If that is not enough, add this: "First glamour film of Aishwarya".
Rituparna Ghosh has given his consent or not, the Malayalam posters of the Tamil dubbed version of "Chokher Bali" reads "Perazhaki: Uncontrollable feelings of a widow". Some posters even claim that this film was banned in Northern India, while some others ask, "why was this beauty denied to the North Indian audience"? I am not aware of such a ban, I saw Chokher Bali about two years back in Bombay, and I know people who saw it in Rajasthan around the same time. Is it that anything goes when it comes to advertising?
The Tamil name of the film was "Aishwarya Rai oru Perazhagi", and that adopted similar marketing techniques in T.N., though the "banned in North India" thing wasn't there. Another difference is that in Kerala the film is running in A class centres (in Thrissur it is playing at the State Film Development Corporation-owned Sree) whereas it was mostly at B or C centres in Chennai.
[ Aishwarya Rai oru Perazhagi: 1 2 3 ]