So goes an advertisement for Videocon Airconditioners. One of the most offensive ads I have seen in recent times. With a tagline "Stay cool No matter what". It wins the uncool ad award hands down.
The ad shows the front page of a newspaper "NOON NEWS" that carries this news:
Reservation Quota to be hiked to 95%
"The superior court today accepted the government's plea to increase reservation quota in educational institutes. High-profile institutes such as IISs and the IINs too, will now have to reserve almost 95% of their seats for candidates belonging to scheduled castes (SC) and backward class (BC) from the coming academic year.." (it goes on)
How is it that such a blatant mockery of people belonging to scheduled castes and backward classes passing off without a resistance? Or has everyone taken the tagline too seriously?
[Ad on the backside of Air Deccan magazine Simplifly May 2007 issue]