Sunday, October 18, 2009
Thinking alike in the times of IPR
This post is probably coming too late. At least by six months. This is no opinion, but only an observation that I found very interesting.
Two ad campaigns that looked almost the same. Both titled 'Nature and Science'.
I noticed the Fiama Di Wills ads first. On hoardings in Delhi. It showed some plants growing in chemistry lab glasswares, and said Nature meets Science to give you gentle and effective care. (Fiama Di Wills is a soap/shampoo wing of ITC India. Deepika Padukone was one of their brand ambassadors).
Later I noticed another ad, in which there was a poorly animated robot and a grass-man as bodyguards to a school kid. I was wondering why the glassware gave way to a robot, but then I realized it was a Bournvita ad (Cadbury's).
It was interesting to see these two campaigns co-exist, in times when Intellectual Property has become obscenely imperative.
The Fiama shampoo bottles still carry a 'Nature & Science' logo. I guess the Bournvita bottles would be boasting of it as well.